Ad Council, Ando Partner For Internet Market
By Kevin Peterson
Updated 8 Hour(s) 13 Minute(s) ago
The Ad Council, which produces public service advertisements (PSAs), and Ando Media, a provider of real-time audience measurement and ad management solutions for the Internet audio market, have announced that Ando Media will offer Ad Council radio spots to streaming radio stations via a new web portal platform available to Ando Media's clients through their Ando console. PSAWire will be available starting in July 2009.
Similar to Ando Media's AdWire portal, PSAWire will provide broadcasters the opportunity to preview and insert Ad Council radio PSAs into their audio stream. The airtime and impressions donated for the spots will then be tracked and reported by Ando Media using their Webcast Metrics Real Time Audience Measurement service.
"We are looking forward to our partnership with Ando Media, which will help further the reach of our radio PSAs online, and provide the data necessary to report the support received from streaming radio stations for the first time," said Tim Davis, executive VP of media at the Ad Council.
All of the Ad Council's 50 current national PSA campaigns have produced radio spots and the majority of the ads are cleared for Internet use. Across all forms of media, the Ad Council receives the largest support from the radio industry.
"We are pleased to have developed a system in conjunction with the Ad Council which provides an automated way for stations to opt into PSA campaigns and have them automatically run, saving time, energy and manual distribution of these campaigns to stations," stated Robert J. Maccini, president and CEO of Ando Media, LLC.
Per the Ad Council's model, the organization's PSAs are run and aired in advertising time and space donated by the media. Last year, the media industry's donated support was valued at more than $1.8 billion across all Ad Council campaigns.