RAB Opens New Industry Doors With Personal Membership Program
By Kevin Peterson
Updated 5 Hour(s) 14 Minute(s) ago
For the first time the Radio Advertising Bureau is launching a new "Personal Membership" program to provide Radio sales professionals with a higher level of service and support along with faster, customized access to its vast collection of Radio sales and marketing resources.
The value in this new program centers on a personal, completely customizable relationship with the RAB that will allow individuals to most effectively use RAB resources to project the highest level of professionalism and expertise to their clients and prospects, while increasing their overall marketing and media knowledge and enhancing their Radio selling skills.
Among the features of the program is the ability for each "Personal Membership" subscriber to effectively communicate with advertisers through a customized, self-branding, Personal Promotional Micro-site. Using a "click 'n build" interface, users can quickly choose their design template, select from key RAB resources, and load station information, sales materials, personal messages, video clips and more to create a personal, dynamic, and engaging personal website.
Additional benefits of the new program include customized access to RAB.com, the Radio Advertising Bureau's online Radio sales and marketing resource center. Subscribers will have one-click access to their user-defined most-used RAB resources along with at-a-glance access up-to the minute news and information for their select list of business, advertising, and marketing categories.