NAB Wants Radio To Get Creative
By Kevin Peterson
Updated 1 Hour(s) 14 Minute(s) ago
The NAB has launched a new competition encouraging radio stations across America to produce and air their own 30-second radio spot opposing the performance tax.
The "Don't Tax That Dial" competition will call on the creative skills and promotional power of radio stations in an effort to thwart a lobbying campaign by the Recording Industry Association of America (RIAA), which aims to levy a new fee on radio stations for music aired free to listeners.
The winning entry will be awarded $2,500 and be recognized at The 2009 NAB Radio Show in Philadelphia. In addition to the cash, airfare, hotel accommodations and complimentary NAB Radio Show registration for two will be provided to the winning entry.
Entries for the competition, open to over-the-air U.S. broadcast radio stations, must be submitted to NAB no later than 11:00 p.m. (EDT) on July 31, 2009. Stations must fill out a Political Agreement Form and place it in the political portion of their public file for a period of two years. Complete competition rules, guidelines and supporting material can be found on NAB's grassroots advocacy Web site, www.NoPerformanceTax.org.