How Radio Discovered 'Birthday Sex'
By Darnella Dunham
Updated 17 Hour(s) 37 Minute(s) ago
A chance meeting in 2007 between a regional label rep and a local record producer in a radio station lobby triggered a chain of events that helped catapult “Birthday Sex” by newcomer Jeremih into a top 10 hit at Urban radio. But the path to the song’s eventual success was built one spin at a time by the rep who, after losing his label gig, took the then-unknown R&B singer/songwriter under his wing and used his tireless work ethic, polite persistence, passion and humility to open radio doors for the artist and get him a deal with Def Jam.
To read the rest of Duran's journey of spreading “Birthday Sex” to the masses, check out the Urban/Urban AC/Gospel section of R&R magazine's May 15 edition. Order a copy via e-mail at firstname.lastname@example.org or call 800-562-2706 between 5am and 5pm Pacific to order by phone.