Tulsa Loses Spirit
By Kevin Peterson
Updated 11 Hour(s) 19 Minute(s) ago
Cox Radio in Tulsa has flipped Christian AC KKCM (Spirit 102.3)/Tulsa to a simulcast of sister news talk and market leader KRMG-AM.
In a letter to Spirit listeners, VP/market manager Dan Lawrie stated, "As we've evaluated the challenges of the current economy, we've made some difficult choices with regard to finding the best way to run our business operations while still meeting the needs of our listening audience. While the format was popular on the radio, the changes in the economy are forcing us, like so many other companies, to explore new ways of meeting the needs of this community while maintaining a focus on solid business operations. The decision to simulcast our 24-hour news/talk format will offer valuable news and talk radio content to a wider listening audience, while affording us the opportunity to continue our role as a local employer and a strong community leader."
KKCM has been in the Christian format for the past three years and in the fall 2008 Arbitron ratings had moved up to No. 4 in the market with women 25-54.
Lawrie also noted in his letter that Spirit 102.3 would continue to stream Christian music online at www.spirit1023.com.