WAY-FM And Radiolicious App
Using player on multiple stations
By Alexandra Cahill
Updated 22 Hour(s) 43 Minute(s) ago
WAY-FM Media Group's owned and operated stations in Denver; Nashville; West Palm Beach; Louisville; and Charleston, S.C., will now be able to stream live audio and Web content using the Radiolicious downloadable player for the iPhone and iPod Touch.
Listeners can access the free Radiolicious app, which was launched in October 2008, from an online app store or from a link on the Web sites of subscribing stations.
"WAY-FM is committed to reaching our listeners where they are," said WAY-FM new media director Dan Gross. "Mobile technologies like Apple's iPhone represent an innovative direction for broadcast media, and WAY-FM is excited to be partnering with Radiolicious as part of our new media strategy, which includes reaching out to mobile listeners."