Cincinnati's Sound Is Silenced
'Rewind 94.9' is born
By Keith Berman
Updated 9 Hour(s) 27 Minute(s) ago
Bonneville took down alternative WSWD (97.3 the Sound)/Cincinnati on Thursday (May 21) at 5 p.m., clearing the way for large, burly movers to schlep country clustermate WYGY (94.9 the Wolf) up to 97.3. Meanwhile, back at 94.9, a new '80s-based AC was born: Please welcome "Rewind 94.9, Feel-Good Favorites From the '80s and More," featuring '80s stuff from artists like Madonna, Billy Joel, Prince, Bryan Adams and KC & the Sunshine Band.
"Rewind 94.9 promises to play fun music that Cincinnati hasn't heard in years," says Bonneville/Cincinnati VP/market manager Jim Bryant. "These are big hits that'll have the entire office dancing ... or at least in their heads!"
The Sound's alternative format will live on at 94.9 HD-2 and www.thesoundcincinnati.com.