Radio On The Go
Rhythmic stations embrace iPhone apps to put their brands in listener hands
By Darnella Dunham
Updated 1 Hour(s) 4 Minute(s) ago
Decades before the arrival of cell phones and the Internet, radio was the ultimate portable medium as millions of Americans relied on inexpensive transistor radios for entertainment and information. Since their introduction last year, new, free applications for Apple’s iPhone and iTouch devices, and more recent apps developed for the BlackBerry, are bringing portability back to radio by allowing listeners to access online streams and other features from their favorite stations.
Rhythmic stations have been aggressive in this area. In addition to Clear Channel and CBS Radio, each of which offers a large menu of its station streams from one application, numerous independently-owned stations have partnered with third-party vendors to launch free apps of their own, which can be downloaded from Apple’s app store.
Find the rest of this story in the Rhythmic section of the May 15 issue of R&R magazine. To order a copy, send an e-mail to radioandrecords@pubservice.com or call 800-562-2706 between 5am and 5pm Pacific.