DC Gets Fresh With Dunkin
By Keith Berman
Updated 21 Hour(s) 16 Minute(s) ago
CBS is prepping classic rock WTGB/Washington for a Fresh makeover: The station will go AC on Monday, April 6 as "94.7 Fresh FM," joining CBS Radio's other Fresh outposts in New York and Chicago. Veteran PD and consultant Greg Dunkin, who invented the Fresh brand, will join as PD. The station will also stream live at its new Web site, www.947freshfm.com.
Dunkin, most recently a consultant with Vallie-Richards-Donovan, also was a VP with Coleman, and his radio resume includes stops as OM of Emmis/Indianapolis, OM of Journal/Tucson and PD of hot AC KZPT (104.1 The Point)/Tucson and WWMX/Baltimore; he also launched and was PD of hot AC KYSR (Star 98.7)/Los Angeles.
"As we challenged ourselves to rethink the 94.7 frequency, we looked at the demographic makeup of the market and how audiences are currently using radio -? we then mirrored Fresh FM to fit their lifestyle and tastes," said CBS/Washington senior VP/GM Sam Rogers. "Young female listeners are active users of the medium and our current portfolio of stations lacked a dedicated outlet for them to turn to. That all changes with today's announcement."
"We really seem to have found a format that passionately resonates with listeners," said Dunkin. "And we expect listeners in the D.C. area to embrace it as enthusiastically as others have. The station will deliver a sound that is modern and entertaining with a presentation that is dynamic and personal."
The station became WTGB (94.7 The Globe) in February 2007 as an "environmentally friendly triple A," then eventually morphed back to the classic rock format it had for many years as WARW (94.7 The Arrow).