Rischer Journeys To The Island (Def Jam)
L.A.-based senior director of adult formats
By Keith Berman
Updated 3 Hour(s) 9 Minute(s) ago
Promo and marketing guru Lori Rischer has jumped aboard Island Def Jam as senior director of adult formats, becoming the West Coast counterpart to Trina Schaefer -- Rischer will be based in L.A., while Schaefer remains in New York.
Rischer was last seen at The Firm and is best known for her years at Arista, where she was national director of top 40 and West Coast regional. She also worked for Columbia, RCA and did a previous run at Island.